Sunday, 22 March 2009

The Sun shocked by MadWorld's marketing campaign

I'm sure this won't surprise anyone, but tabloid The Sun is shocked over MadWorld's UK marketing campaign which happened this week. To promote the game, Sega placed black-and-white prosthetic limbs around London, each clutching a copy of the game.

The Sun claims the public were "sickened" by the stunt, stating that the "blood-soaked severed arms" reflected the game's style which "emphasises the red blood that is spilt with every kill". They seemed to like the game, however, awarding it 3/5.

A spokesperson for Sega defended the stunt, saying they had no complaints from the public whatsoever:

"Sega is delighted to be leading the way with adult games for the Wii, and we are sure that gaming fans will see it as a breath of fresh air.

The arms used were very clearly black and white to reflect the comic-book nature of the game.

We had a team of people carefully monitoring reaction to the arms, if anyone at all found them offensive we removed them immediately. But we have had no complaints from the public at all".

The Sun were equally melodramatic over Resident Evil 5's promotion this week, which also featured severed body parts. I was shocked over Nintendo's Nintendogs marketing back in 2005 - poor defenseless dogs cruelly forced to partake in a promotional event whilst being tethered by the neck, struggling to get free from their evil handler. Disgraceful.

[Source: Nintendo Life]

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