I'm sure this won't surprise anyone, but tabloid The Sun is shocked over MadWorld's UK marketing campaign which happened this week. To promote the game, Sega placed black-and-white prosthetic limbs around London, each clutching a copy of the game.
The Sun claims the public were "sickened" by the stunt, stating that the "blood-soaked severed arms" reflected the game's style which "emphasises the red blood that is spilt with every kill". They seemed to like the game, however, awarding it 3/5.
A spokesperson for Sega defended the stunt, saying they had no complaints from the public whatsoever:
"Sega is delighted to be leading the way with adult games for the Wii, and we are sure that gaming fans will see it as a breath of fresh air.
The arms used were very clearly black and white to reflect the comic-book nature of the game.
We had a team of people carefully monitoring reaction to the arms, if anyone at all found them offensive we removed them immediately. But we have had no complaints from the public at all".
[Source: Nintendo Life]