Sega named as one of the world's coolest brands

This week the annual CoolBrands list was published, with Sega making it into the final selection.

Every year The Centre for Brand Analysis in the UK assemble an "Expert Council", made up of fashion designers, artists, presenters and more, to decide which are the world's coolest brands. Members of the general public are also invited to share their opinion, and can nominate brands for consideration.

Brands, which can be products or companies, are rated on their style, innovation, originality, authenticity, desirability and uniqueness. Then, based on this criteria, the nominations are whittled down to a list of just 500, creating the CoolBrands Top 500.

Sega was one of the few games brands to make the list, with Nintendo, PlayStation, Xbox and Sony all finishing in the Top 20. Other games brands in the Top 500 included Atari, EA, Guitar Hero and Konami.

If this was the Nineties then Sega would surely have made the Top 20 ahead of Nintendo, who finished fifth. Oh well.

[Source: CoolBrands]

P.S. Today is SEGAtastic's first birthday! The blog managed to document an exciting year for Sega, which included the release of one of their best games for years (Valkyria Chronicles), marked them as the top publisher for hardcore Wii games (MadWorld, House of the Dead: Overkill) and (maybe) forecast a future of quality Sonic games (Project Needlemouse, All-Stars Racing).